3D visualization is a crucial aspect of 21st century product design, manufacturing, and marketing. Autodesk Maya is an ideal tool for bringing product designs to the screen and print media. The deep and powerful feature set of Maya provides almost limitless potential for effective and imaginative product visualization. This course illustrates a standard workflow for product viz, from importing a CAD model to rendering photorealistic imagery. We'll leverage the advanced tools of Maya and the Arnold renderer to bring product designs to life in the production phases of scene layout, materials, lighting, and rendering. Then we'll employ Adobe After Effects to composite and adjust render passes, giving us the ability to art-direct lighting without needing to re-render in 3D. The combination of Maya and After Effects empowers artists and designers to render product visualizations with greater efficiency, flexibility, and creativity than ever before.
Lynda – Maya and After Effects: Product Visualization
3D visualization is a crucial aspect of 21st century product design, manufacturing, and marketing. Autodesk 3ds Max is an ideal tool for bringing product designs to the screen and print media. The deep and powerful feature set of 3ds Max provides almost limitless potential for effective and imaginative product visualization. This course illustrates a standard workflow for product viz, from importing a CAD model to rendering photorealistic imagery. We'll leverage the advanced tools of 3ds Max and the Arnold renderer to bring product designs to life in the production phases of scene layout, materials, lighting, and rendering. Then we'll employ Adobe After Effects to composite and adjust render passes, giving us the ability to art-direct lighting without needing to re-render in 3D. The combination of 3ds Max and After Effects empowers artists and designers to render product visualizations with greater efficiency, flexibility, and creativity than ever before.
3ds Max is a powerful, deep, and multifaceted program, so there's always more to learn. This weekly series aims to keep you on top of the latest tools and techniques, and introduces fresh perspectives on traditional methods for architectural and product visualization, animation, visual effects, games and virtual worlds, and motion graphics.
After working freelance for many years I started work on a Master of Fine Arts in animation and visual effects. I worked on that degree until 2009. I had always been drawn to education and taught 3D at the University of Wisconsin and Arizona State University. During my time teaching, I developed classes in game design, product visualization, animation, visual effects, and a number of other areas where 3D visualization comes into play. While teaching, I developed training for Video2Brain and Lynda.com. I also wrote the book 3D for Graphic Designers that focuses on bringing 3D skills to fields where 2D applications have always been the prevailing tool. This was a start of what I like to think of as democratizing 3D" which is a concept that I still champion today!
I would not say maya is too much for your purposes. My suggestion would be to get a trial version of both Maya and C4D and try them out. See what feels the most intuitive to you. You might want to get a subscription for a few months to lynda or pluralsight (formerly digital tutors) and walk through some essentials training and project-based tutorials. This will give you an understanding of the interfaces, tools, and learning curve for each package.
The Licensing group manages site licensed and individually-owned software for current faculty, staff, and enrolled students. This licensed software has been procured to assist Clemson University users with their daily computing tasks. We may keep titles on the list for 2 years or more after the license has expired because in many cases activating the license again only requires a maintenance fee versus the full product price. We want our users to know that this is an option if they see it on the list before purchasing.
Before desktop computers were widely available, pre-visualization was rare and crude, yet still effective. For example, Dennis Muren of Industrial Light and Magic used toy action figures and a lipstick camera to film a miniature version of the Return of the Jedi speeder bike chase. This allowed the film's producers to see a rough version of the sequence before the costly full-scale production started.
Since then, previsualization has become an essential tool for large scale film productions, and have been essential for Matrix trilogy, The Lord of the Rings trilogy, Star Wars Episode II and III, War of the Worlds, X-Men, and others.
While teaching previsualization at the American Film Institute in 1993, Katz suggested to producer Ralph Singleton that a fully animated digital animatic of a seven-minute sequence for the Harrison Ford action movie Clear and Present Danger would solve a variety of production problems encountered when the location in Mexico became unavailable. This was the first fully produced use of computer previsualization that was created for a director outside of a visual effects department and solely for the use of determining the dramatic impact and shot flow of a scene. The 3D sets and props were fully textured and built to match the set and location blueprints of production designer Terrence Marsh and storyboards approved by director Phillip Noyce. The final digital sequence included every shot in the scene including dialog, sound effects and a musical score. Virtual cameras accurately predicted the composition achieved by actual camera lenses as well as the shadow position for the time of day of the shoot.[13] The Clear and Present Danger sequence was unique at the time in that it included both long dramatic passages between virtual actors in addition to action shots in a complete presentation of all aspects of a key scene from the movie. It also signaled the beginning of previsualization as a new category of production apart from the visual effects unit.
In this series of tutorials, we will go through the process of creating a product visualization animation complete with text explaining the benefits of the product. This product also includes its packaging which can create some unique challenges when trying to show off the product itself. We'll learn how to make this work for us and then how to bring this inanimate object to life. We'll use Cloners and our own personal hierarchy controls to create lots of fun and interesting arrangements of the product. 2ff7e9595c
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